Branding design and websites to elevate your passion-fuelled business.
Your online presence has the potential to save you hours tied to your laptop – not give you more work to do.
A lot of trial & error comes with building a site yourself.
You’ve managed to sneak a few hours each week to dedicate to your passion-project-turned-full-time gig. The last thing you want to do is learn a ton of new tech.
When it comes to how people see you online, a botched job can be the difference between people feeling like you’re their go-to versus giving off the impression you’re a bit messy and disorganised. Hmm you’re probably not keen on having a website that resembles your bulging laundry basket… It’s not what you deserve for the time and experience you’re putting into this new business.
Imagine someone lands on your website and thinks: ‘I need this, it’s a no-brainer.’ It’s their happy place. That first impression is pretty powerful.
That’s what happens when all of your jumbled thoughts will be heard and actioned by us. You can connect with new prospective customers without the screen time it usually requires of you.
Whether you’re starting from seed or elevating what you’ve already got, our experience with both corporates, start-ups and one-man-band businesses is what you need to look professional (as well as feel it).
So how do you find the time to market your business that so much passion has been poured into?
Or even the brain space to plan ahead?
Strategy feels like a luxury way out of your reach. Oh, if there were only more hours in the day!
In an ideal world, you’d have parts of your business working on autopilot — that means you’re still finding new customers but it’s not eating into your weekends.
That’s what Potting Shed was created for.
We translate your value-driven business into a thriving one, through branding design and a website that fits the vibe of both your existing customers and the ones you’ve yet to meet.
This is your supported space to get to the heart of your business so — together — we can proudly (and professionally) present it to the world.
I can see you want to make a real difference by reaching and supporting more people with your business.
Through a natural balance of creativity and strategy, we will create a brand identity for you that helps you run your small business on your terms.
Brand board & style guide (part of our website design packages)
client love“I am delighted with my new site. It’s modern, fresh, and interesting for both new and old clients to view. Had so many new enquiries since it's gone live.”
Marilyn Turnbull - pilates instructor 
The Potting Shed's bespoke branding & website design packages
Match your passion and expertise with your professional and effective online presence, backed by years of industry experience.
01
Custom website
Do you already have your own brand identity?
The Custom website package has been curated for businesses that already have a brand identity (that we or another designer has created) and you need this brought to life online.
We will take the existing brand graphics and turn them into a website. Brand graphics must include a logo, colour palette, typography, logomark/favicon and ideally some background graphics to help us curate a beautiful website.
Recommended if you already have your killer brand assets and just need a website to bring it all together online.
Time-frame 3 to 4 weeks
See more of this project.
Custom Website Investment starts at £2,950
what’s included:-
Your branding assets must be supplied by you and we will upload to Squarespace to create your own custom website.
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A website with up to 6 fully customised and styled pages to authentically present your brand to the world
Integration of one of the following, so you can bring in more new leads on autopilot: a booking system, or the creation of a shop or blog page
Domain connection so people know where to find you online
Desktop & mobile optimised design so your site works perfectly on any screen size
Basic webpage SEO so you can start to build traction with Google
Your social channels and any email marketing platform connected to your site to help keep your future customers’ attention
Guidance on ensuring your website is legally sorted and applied to your site.
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A welcome package to walk you through the whole process, step-by-step
Content plan call - kick off meeting 1 hour
Exploration of your ideal client, so we can create something beautiful that stops your future customers in their tracks
A website strategy questionnaire, to ensure your website is built to fulfil your own business needs
Content planners to organise all the ideas whizzing around in your head, with prompts to help you write your website words
Your own online portal where all the important information will live: we like the ease of everything being kept in one place — no more scrambling around through your emails
One-to-one training session so you feel totally confident about how to update and edit your site going forward
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20% discount off your first year that Squarespace hosts your site
If you’re just starting out, you’ll also get your domain name (the www….) for free for a year too.
Costs do not include: Font licenses, Squarespace hosting and third party costs i.e. stock photography.
If you want to add social templates to your package just ask!
WHAT YOU NEED To PROVIDE: 50% deposit to secure your design spot
Your logo and brand graphics
Your website words
Your images
Legal copy
Your online journey is completely supported by our online portal which provides guidance or what we need to design you a killer custom website - from how to source imagery to copy planners for each key website page.
Need to get your website working even harder?
If your business needs more automations, functionality, more pages, or you need to source any extra stock imagery for you, just give us a shout and we can add it to your package.
CLIENT LOVE“Aside from being a lovely human being and a pleasure to be around, Kelly’s professionalism, clarity and determination is just what I needed to get my website up and running.”
sas tame - doula02
Simple Branding + Custom Website
Just starting out in your biz?
This package will give your brand its unique wordmark logo, logo marks and favicon, colour palette and typography that will serve as the building blocks for your new branded website. During the first phase we’ll explore two design concepts and colour combos for your logo. In the second phase will refine your selected direction and then once approved you’ll get a brand board that pulls all these elements together.
Recommended if you’re just starting out.
Time-frame Up to 4 to 6 weeks
House by Kate - Example of Custom Website + Simple Branding - see full project
Custom Website + simple branding Investment starts at £4,250
what’s included:-
Consultation call and Brand questionnaires
Up to two word based logo concepts
Custom colour palette
Custom favicon and logo mark
Typography selection (*costs do not include font licenses)
Logo suite delivered for print and online use
Up to 2 background textures
Mini brand board (PDF)
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A website with up to 6 fully customised and styled pages to authentically present your brand to the world
Integration of one of the following, so you can bring in more new leads on autopilot: a booking system, or the creation of a shop or blog page
Domain connection so people know where to find you online
Desktop & mobile optimised design so your site works perfectly on any screen size
Basic webpage SEO so you can start to build traction with Google
Your social channels and any email marketing platform connected to your site to help keep your future customers’ attention
Guidance on ensuring your website is legally sorted and applied to your site.
-
A welcome package to walk you through the whole process, step-by-step
Content planning - 1 hour kick off call.
A brand style questionnaire to get to the heart of business’ vibe
Exploration of your ideal client, so we can create something beautiful that stops your future customers in their tracks
A website strategy questionnaire, to ensure your website is built to fulfil your own business needs
Content planners to organise all the ideas whizzing around in your head, with prompts to help you write your website words
Your own online portal where all the important information will live: we like the ease of everything being kept in one place — no more scrambling around through your emails
One-to-one training session so you feel totally confident about how to update and edit your site going forward
-
20% discount off your first year that Squarespace hosts your site
If you’re just starting out, you’ll also get your domain name (the www….) for free for a year too.
Costs do not include: Font licenses, Squarespace hosting and third party costs i.e. stock photography
If you want to add social templates to your package just ask!
WHAT YOU NEED To PROVIDE: 50% deposit to secure your design spot
Your website words
Your images
Legal copy
Your online journey is completely supported by our online portal which provides guidance or what we need to design you a killer custom website - from how to source imagery to copy planners for each key website page.
Need to get your website working even harder?
If your business needs more automations, functionality, more pages, or you need to source any extra stock imagery for you, just give us a shout and we can add it to your package.
03
Branding Suite + Custom website
Want to stand out from your competitors?
The Custom Website + Brand Suite will provide you with a custom brand toolkit that will give a unique look and feel to your site. To begin, we will design a unique wordmark logo, logo marks and favicon, colour palette and typography.
We’ll then explore three design concepts alongside your chosen fonts, colours, and unique graphics such as patterns, icons and backgrounds. Once the direction is approved, this will be built out into a brand board that brings together all the elements of the brand and forms the website building blocks.
Recommended if you’re in this for the long run and want a killer brand (as well as website) to win over your clients!
Time-frame Up to 5 to 6 weeks
Example of how custom graphics and textured backgrounds really bring a brand to life. See our portfolio for more examples.
Custom Website + branding suiteInvestment starts at £4,950
what’s included:-
Consultation call and Brand questionnaires
Up to three word based logo concepts
Up to two illustrations and a selection of graphic icons
Custom colour palette
Custom favicon and logo mark
Typography selection (*costs do not include licenses)
Logo suite delivered for print and online use
Up to 2 background textures
Brand board (PDF)
1 Brand launch social graphic
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A website with up to 6 fully customised and styled pages to authentically present your brand to the world
Integration of one of the following, so you can bring in more new leads on autopilot: a booking system, or the creation of a shop or blog page
Domain connection so people know where to find you online
Desktop & mobile optimised design so your site works perfectly on any screen size
Basic webpage SEO so you can start to build traction with Google
Your social channels and any email marketing platform connected to your site to help keep your future customers’ attention
Guidance on ensuring your website is legally sorted and applied to your site.
-
A welcome package to walk you through the whole process, step-by-step
Content plan call - kick off meeting 1 hour
A brand style questionnaire to get to the heart of business’ vibe
Exploration of your ideal client, so we can create something beautiful that stops your future customers in their tracks
A website strategy questionnaire, to ensure your website is built to fulfil your own business needs
Content planners to organise all the ideas whizzing around in your head, with prompts to help you write your website words
Your own online portal where all the important information will live: we like the ease of everything being kept in one place — no more scrambling around through your emails
One-to-one training session so you feel totally confident about how to update and edit your site going forward
One week post launch Squarespace support
-
20% discount off your first year that Squarespace hosts your site
If you’re just starting out, you’ll also get your domain name (the www….) for free for a year too.
Costs do not include: Font licenses, Squarespace hosting and third party costs i.e. stock photography.
If you want to add social templates to your package just ask!
WHAT YOU NEED To PROVIDE: 50% deposit to secure your design spot
Your website words
Your images
Legal copy
Your online journey is completely supported by our online portal which provides guidance or what we need to design you a killer custom website - from how to source imagery to copy planners for each key website page.
Need to get your website working even harder?
If your business needs more automations, functionality, more pages, or you need to source any extra stock imagery for you, just give us a shout and we can add it to your package.
Now your website not only looks legit but also works harder for you.
Jump on a 30 minute free Zoom call with us so we can get to know you and how we can help you get back more time to spend with the people you love.
I want a website for my business that sets me apart, but…
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Yes we do, we have just launched our branding packages for 2025, this allows you to split the cost if your not quite ready to invest in a website yet, but want to get going with your branding.
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You’re in this for the long haul, right? Thought so. I need to ensure that your website and branding compliment each other. We use the same strategy, focussed around your goals and ideal client to create a cohesive aesthetic. Cohesion and consistency means you’re building trust with your audience quicker too.
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I start with the strategy and build from there. For me, refreshing a website can take more time than starting from scratch. So if you already have an online presence but want to upgrade so it grabs the attention of your target market by the kahunas, let’s chat about a brand new site.
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This is the exciting bit. Once we’ve had a chat on Zoom about what you want to achieve with your site, we’ll set a build date. You’ll get a deposit invoice (which is 50% of the final fee) and a lovely little welcome booklet landing in your inbox soon after, plus access to your own private online client portal, with all the info you’ll need to know about our journey together.
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Yes, you do. We produce word-based logos and we’ll make sure it will flow and work as one with your branding. The main focus is creating you a website that fits your ideal customer. If you want a logo that’s a little more boujee, let’s chat as I have a ton of incredible graphic designer friends who I can hook you up with.
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My number one priority is checking we’re going to be a good fit for each other. That’s why I like to jump on a call with everyone so I can be sure I’m going to be the best designer to fit your needs and your industry. I predominantly work with service-based businesses but, at the end of the day, I want to make sure you’re getting the best experience possible.
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Absolutely. My curated package will help guide you through creating a website from end-to-end. Once we’ve settled on a date, a welcome guide will fly into your inbox, with support in preparing all your content. We’ll also jump on a call before the project start date to iron out any wrinkles or question marks.
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Having worked in the industry for nearly 20 years, I’ve got an amazing network of talented friends, from copywriters to photographers. If you need someone to help you with your website words or to get some gorgeous product shots, it’d be my pleasure to introduce the two of you.
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It's just a case of getting in touch so I can give you all the available dates in my calendar. We’ll work the best approach for your business, taking into account any time you might need to gather all your content and photos before we start the design process.
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Our branding project take 2 weeks.
For branding + custom websites we can go from start to finish in just 6 weeks. From providing me with all your content, to going live, I really like to keep up the momentum and get you moving as fast as possible. We design for the people who want a website for their business that isn’t going to take longer to create than it takes to get your toddler to use a fork (my eldest is three and still eats with her hands!).
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We use Squarespace to build all of our websites. It’s (in our eyes) the best platform out there to freely build you a killer custom website! It also has such a user-friendly interface. Allowing us to train clients up with no previous knowledge of Squarespace and manage their website on a day-to-day basis. This allows you to stay in control of your business and save yourself a ton of cash in the long run.
client love“Firstly, I would like to congratulate Kelly on her ability to work out exactly what is going on in my brain! I came with some ideas but a complete inability to direct on what I wanted.
Kelly is niche in that she is extremely creative so designs instead of just builds whilst putting herself in my customers shoes. Therefore the final website is exactly for the type of client I am trying to attract.”
laura hulbert - lalo - hair and makeup artist
A tailored experience for busy parents whose to-do list feels never-ending.
Get agency-standard work but without the hefty price tag:
Combining expertise of the designers in their field, so you don’t have to trial and error your online presence or spend time searching for different people to contribute to getting yourself online. We’ll ensure your vision is clearly and effectively communicated to all parties, so the impact is consistent across the board.
Saving time during the design process, to work around you:
Prerecorded and personalised resources are sent to you in video format. Every element of the process can fit around toddler tantrums and the never ending housework (so we don’t have to try and pin you down at each milestone). From design mock-ups and sending feedback to helping you gather the content for your new site. Feel supported with industry best-practices to get real traction with your content.
Using your website as a tool to save you time doing the day-to-day:
When someone is ready to buy, book or enquire, your website has everything they need to go ahead and do it. The aim is to reduce your workload, by integrating bookings systems and calendar automations, FAQ sections and online payment functionality. Instead of having to do everything manually, or those infuriating back-and-forth email rallies, your new site is designed to acquire and nurture leads without you needing to be at a computer.
